Volume 1, Number 2 (2016)
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Home > Journals > SCIREA Journal of Computer > Archive > Paper Information

An Empirical Study On The Preference Of Laptop In Malaysia With Analytic Hierarchy Process Model

Volume 1, Issue 2, December 2016    |    PP. 127-141    |PDF (323 K)|    Pub. Date: December 23, 2016
153 Downloads     1375 Views  

Author(s)
Lam Weng Siew, Department of Physical and Mathematical Science, Faculty of Science, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia; Centre for Mathematical Sciences, Centre for Business and Management, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia
Chen Jia Wai, Department of Physical and Mathematical Science, Faculty of Science, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia
Lam Weng Hoe, Department of Physical and Mathematical Science, Faculty of Science, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia; Centre for Mathematical Sciences, Centre for Business and Management, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia

Abstract
The existing of laptop is to make human life easier as it is light and portable. However, there are varieties of laptop brands in the market nowadays. The consumers need to consider multiple factors or decision criteria before they select a suitable laptop. Analytic Hierarchy Process (AHP) model is a technique that deals with multiple criteria decision making (MCDM) problem. AHP model can help to select the best alternative based on the preference of the decision makers. The objective of this study is to determine the priority of decision criteria in the selection of laptops among the students in Malaysia with AHP model. The decision criteria identified in this study are price, speed, weight, colour, design, warranty period and technical service. In addition, this paper aims to determine the most preferred laptop among Acer, Asus, Lenovo, Toshiba, Dell and MacBook with AHP model. The results of this study show that Acer is the most preferred laptop followed by Asus, Lenovo, Toshiba, Dell and MacBook among the students. Price, speed and warranty period are ranked as top three influential decision criteria in this study. The significance of this study is to determine the most preferred laptop as well as the most influential decision criteria in the selection of laptop among the students in Malaysia with AHP model.

Keywords
Laptop, Multi-Criteria Decision Making, Analytic Hierarchy Process, Priority, Students

Cite this paper
Lam Weng Siew, Chen Jia Wai, Lam Weng Hoe, An Empirical Study On The Preference Of Laptop In Malaysia With Analytic Hierarchy Process Model, SCIREA Journal of Computer. Vol. 1 , No. 2 , 2016 , pp. 127 - 141 .

References

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